Determined to make a difference, Daniel began researching alternatives. He discovered that many gardening products on the market were made with coir, adhesives, and recycled paper, none of which aligned with his vision for sustainability. His solution? Biodegradable pots crafted in France from a single ingredient: spruce fibers. These spruce fibers, which are a forestry byproduct, are turned into a pulp and heated in molds to retain their shape—no adhesives needed. With this innovation, Daniel's Plants was born.

As the business grew, Daniel decided to leave his previous business and focus on his passion for sustainable gardening. When he met his wife, Abbi, their shared love for plants took the business to new heights. Abbi’s enthusiasm for indoor greenery inspired Daniel to build her a living plant wall, which she shared online. The response was overwhelming. Soon, the duo began hand-making plant shelves, adding a new branch to their business.

Every shelf is made from sustainably harvested wood sourced in Ontario, Canada. Daniel and Abbi personally pick up the materials, partner with a local business for sanding and assembly, and stain each shelf by hand before carefully packing and shipping them. Their products are now distributed across Canada and the United States.

Today, Daniel's Plants offers a growing range of sustainable products, including their signature pots and handmade solid wood plant shelves, available on their website, Etsy, and Amazon. With shipments reaching customers worldwide, Daniel and Abbi remain committed to their mission: helping people bring more greenery into their lives. They’re always experimenting with new ideas to make gardening and plant care accessible, enjoyable, and sustainable for everyone.